Wednesday 18 December 2013

Getting in touch through telemarketing

Telemarketing, offered as part of call center services, always evolve to meet the changing demands of the market. Together with answering services, Telemarketing has become a huge industry due to the high volume of potential customers. A lot of companies are understaffed, needing assistance in some of their business activities. Other businesses, mainly involved in sales, need help in generating leads for new products, or hold market surveys or marketing campaigns. The rivalry between companies is harsh, and it is sometimes necessary to require the services of a business-to-business (B2B) telemarketing company to speed up a product’s introduction to many people.

Business process outsourcing can benefit a company by offshoring the marketing efforts for the new product. The BPO can easily mount the new campaign in a short time, because they have the right expertise in channeling the efforts. The outsourcer does not necessarily waste money, as there is a “per call” or “per click” option that only has to be paid when a sale is closed.

BPO personnel are highly trained to build rapport. Because of this, they can easily put potential customers at ease and start an upsell without difficulty. Getting your own team may require more training before being deployed. Telemarketers need only to know what the product is all about.

Add customer services calls to the mix, and you have both outbound and inbound calls about your product. The customer service end handles all incoming inquiries generated by traditional marketing methods. Another advantage to outsourcing services like these is the ease of termination of the service. If they can’t deliver, the contract is voided.

Customer Benefits Services offers telemarketing service packages, ensuring that your marketing campaign is properly run. With a company like CBS, you can watch your sales shoot up.

Monday 9 December 2013

How to Maximize the Benefits of BPO


Business process outsourcing companies have shown to both big and small companies alike that working with them guarantees increasing operational efficiency, higher revenues, and greater savings. There are so many other benefits of partnering with BPO vendors. Outsourcing certain business functions is one of the most practical strategies for lowering overhead costs. 

The main advantages of outsourcing

Utilizing the resources of third party groups has become popular amongst business executives worldwide. There have seen first-hand that there is nothing smarter than assigning specialists with ample experience in handling critical function such as payroll, HR, order processing, and storage, among others. 

Veteran BPOs already have amazing solutions to many different business needs. Since some of them are industry pioneers, they are also at the very forefront of developing and creating new and better methods that further cut down costs. 

Maximizing outsourcing services

There are activities that are at the very core of business operations. These are not the aspects of company operations that are usually outsourced. For example, call center services and answering service, which are peripheral functions, are two of the most usual aspects of customer service that businesses entrust to their BPO partners. 

In partnering with BPO firms, businesses are given many opportunities for growth. For one, they can maximize the expertise of outsourcing personnel who have honed their skills with years of experience in their industry. There is also an opportunity to benefit from the use of the most technologically innovative equipment and tools. As a matter of fact, any business that has the right partner in the BPO industry would not need to avail for itself expensive, state-of-the-art equipment for services such as customer service calls. With high performing BPO vendors, everything is set and ready for customer interaction.

Going beyond the basics

There is so much that BPO firms have to offer their potential customers. There are analytics tools that could revolutionize business strategies. There are BPO vendors that not only provide high performance services, but adaptable and flexible contingency plans as well. In relation to this, clients have learned to expect much more from BPO vendor. They have come to rely on their help in advancing their own business strategies and in making smart decisions for the future of their business enterprise.