Wednesday 18 December 2013

Getting in touch through telemarketing

Telemarketing, offered as part of call center services, always evolve to meet the changing demands of the market. Together with answering services, Telemarketing has become a huge industry due to the high volume of potential customers. A lot of companies are understaffed, needing assistance in some of their business activities. Other businesses, mainly involved in sales, need help in generating leads for new products, or hold market surveys or marketing campaigns. The rivalry between companies is harsh, and it is sometimes necessary to require the services of a business-to-business (B2B) telemarketing company to speed up a product’s introduction to many people.

Business process outsourcing can benefit a company by offshoring the marketing efforts for the new product. The BPO can easily mount the new campaign in a short time, because they have the right expertise in channeling the efforts. The outsourcer does not necessarily waste money, as there is a “per call” or “per click” option that only has to be paid when a sale is closed.

BPO personnel are highly trained to build rapport. Because of this, they can easily put potential customers at ease and start an upsell without difficulty. Getting your own team may require more training before being deployed. Telemarketers need only to know what the product is all about.

Add customer services calls to the mix, and you have both outbound and inbound calls about your product. The customer service end handles all incoming inquiries generated by traditional marketing methods. Another advantage to outsourcing services like these is the ease of termination of the service. If they can’t deliver, the contract is voided.

Customer Benefits Services offers telemarketing service packages, ensuring that your marketing campaign is properly run. With a company like CBS, you can watch your sales shoot up.

1 comment:


  1. wow that was amazing thanks for sharing that with us you make me see things so differently sometimes
    Outsourcing Contact Center - Callnovo

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